How To Make Your Digital Touchpoints With Customers More Personal

Customers today expect highly personalized experiences from the brands they interact with. Generic, one-size-fits-all messaging and experiences simply won’t cut it anymore. Companies that fail to deliver personalized digital touchpoints risk losing customers to competitors who better understand and cater to individual preferences.

In fact, customer experience trends indicate 46% of customers will buy more when given a personalized experience and 50% of customers are willing to share personal information for a more personalized experience

However, actually pulling off effective personalization at scale is easier said than done. Brands have to overcome some major hurdles to make it work. For example, they have to unify their fragmented customer data that’s spread across different systems. Their heads need to wrap around complex customer journeys that span multiple channels. Getting personalization right requires having the proper strategies, technology, and expertise in place…

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